S2K HOSPITALITY INTRODUCES FIRST SUPER CHIX RESTAURANT TO VIRGINIA
Grand opening in Williamsburg on May 13,
with Chesapeake location coming this summer
Williamsburg, Va. (April 27, 2023) – The Last True Chicken Sandwich is coming to the Commonwealth of Virginia. S2K Hospitality (S2K), a management and development company headquartered in Virginia Beach, will open Super Chix Chicken & Custard, the franchise’s first location in Virginia, on May 13, 2023, in Midtown Row Williamsburg.
“The Super Chix franchise is perfect for the S2K Hospitality family of brands,” said Bijal Patel, who manages daily operations for S2K. “Super Chix is obsessed with creating the perfect chicken dining experience using the freshest, premium ingredients and recipes that create a cult-like loyalty among chicken sandwich lovers.”
Known for creating an exceptional fast-casual dining experience, Super Chix brings together superior fresh ingredients, first-class preparation methods and recipes in a fun and welcoming dining environment. In addition to its never-frozen crispy and grilled chicken sandwiches, juicy chicken tenders and seasoned hand-cut fries, Super Chix also specializes in fresh salads and in-store churned, hand-dipped premium frozen custard.
“S2K Hospitality is thrilled to open Virginia’s first Super Chix location in Williamsburg,” said Neel Desai, who oversees strategic growth and development for S2K. “We know that Virginia is going to love the premium, freshly prepared chicken, salads and custard at Super Chix. The best part is that Super Chix will be open seven days a week, even on Sundays, so you can always get your chicken fix.”
As part of opening day festivities on Saturday, May 13, 2023, Super Chix will give away free chicken sandwiches to the first 100 guests when the doors open at 11 a.m. Eagle 97.3 will be onsite with entertainment and there will be family-fun activities on the Village Green directly across from Super Chix. And one lucky winner will receive free chicken sandwiches for a year courtesy of Super Chix. Anyone can enter – just like, share and post a photo at Super Chix on Facebook during the grand opening weekend.
“We are thrilled for the grand opening of Super Chix in the Midtown part of the City of Williamsburg. Super Chix is a great addition to the assortment of businesses in Midtown that have revitalized that part of our city,” said Adria Vanhoozier, Williamsburg Economic Development Authority Chair.
Super Chix Williamsburg officially opens to the public on May 8, 2023. Hours of operation will be Sunday through Thursday from 11 a.m. until 9 p.m. and on Fridays and Saturdays from 11 a.m. until 10 p.m. S2K Hospitality has a 10-store franchise agreement with Super Chix and will open a second Virginia Super Chix on Volvo Parkway in Chesapeake later this summer.
S2K Hospitality is a Hampton Roads-based company founded in 2021 with franchise brands that include Which Wich Superior Sandwiches, Your Pie Pizza and Super Chix Chicken & Custard. For more information on franchise brands and to explore career opportunities, visit s2khospitality.com.
###
Contact:
Ha Koehler
On Point Communications
757.819.3996
ha@communicateonpoint.com