ABOUT US
S2K is a people-first business committed to making our community a better place.
One Person Can Make a Significant Impact.
One small act of kindness goes a long way. We believe that the comfort of good food, delivered with exceptional service in a warm and welcoming environment can make someone’s day a little brighter.
S2K partners with premier brands that share our belief that dining is more than just food, it’s an experience. That’s why we are selective of the brands that we add to our portfolio. We choose to only partner with the best brands that are community focused and offer quality food made with fresh ingredients.
Guiding Principles
Neel Desai and Bijal Patel founded S2K on the guiding principle that we have a commitment to make our community a better place. Through our fast casual dining concepts and our people, we can give back to our community.
MISSION
Create a better community through people and experience.
VISION
Connect people through a memorable dining experience.
Guiding Principles
Neel Desai and Bijal Patel founded S2K on the guiding principle that we have a commitment to make our community a better place. Through our fast casual dining concepts and our people, we can give back to our community.
MISSION
Create a better community through people and experience.
VISION
Connect people through a memorable dining experience.
Core Values
People.
Commitment to our staff, customers, and community is the foundation of S2K.
Partnerships.
S2K is focused on relationships that enhance personal, professional and community growth.
Place.
We strive to provide a warm and welcoming atmosphere that inspires a sense of belonging to our S2K family.
Executive Leadership Team
Our leaders require the best of themselves and their teams every day.
NEEL DESAI
Managing Principal
BIJAL PATEL
Managing Principal
SANDRA FISHBEIN
Sales & Marketing Manager
Operating Partners
On-the-ground leaders.
Laneisha Turner
Super Chix, Midtown Row
Paul Hicks
Super Chix, Volvo Shoppes
Ashley Morgan
Which Wich, Settlers Market
Paul Tesmer
Which Wich, Lake Wright
Thomas McVey
Which Wich, HR Crossing
Skyla Jordan
Your Pie, Wards Corner
Andrea Sosa
Your Pie, Hilltop
Neel Desai
MANAGING PRINCIPAL
Neel Desai shapes the overall corporate strategic growth of S2K Hospitality. He delivers organizational structure and leadership to S2K’s management team, while executing S2K operations and development strategies.
Neel earned a bachelor’s degree in Finance and Accounting from George Mason University, and an MBA from Old Dominion University.
A member of the Young President’s Organization (YPO) Virginia Chapter, Neel is also a board member of Vistage, a CEO advisory group that pairs leading executives with seasoned CEOs who share their passion and expertise to help make their businesses better.
Bjal Patel
MANAGING PRINCIPAL
Bijal Patel manages daily operations and expansion for S2K Hospitality. He excels at keeping his team highly motivated through developing a dynamic culture and work environment.
With a strong background in hospitality, Bijal opened his first Which Wich franchise in Williamsburg in 2014. Adding staff and additional locations in Suffolk and Norfolk, he is focused on continued growth with additional franchise brands and locations.
Bijal has a bachelor’s degree in Business Administration from James Madison University, and earned an MBA Old Dominion University. He is committed to customer service excellence and focused on guest satisfaction.