10-store franchise deal will launch with Williamsburg location in Fall 2022

Norfolk, Va. (March 23, 2022) – The Last True Chicken Sandwich is coming to the Commonwealth of Virginia. S2K Hospitality (S2K), a management and development company headquartered in Virginia Beach, has signed a 10-store franchise deal with Dallas-based restaurant chain Super Chix Chicken & Custard. The franchise’s first location in Virginia will open in the fourth quarter of 2022 in Midtown Row, a retail, residential and entertainment district located in Williamsburg.  

“We are excited to welcome Super Chix to the City of Williamsburg, their first location in Virginia. This restaurant will be a great addition to the mix of offerings at Midtown and the dynamic revitalization of this part of our City,” said Rick Overy, City of Williamsburg Economic Development Authority Chair. “It is also wonderful that this Super Chix is locally owned by a company that has other restaurants in our market.”  

Known for creating an exceptional counter-casual dining experience, Super Chix brings together superior fresh ingredients, first-class preparation methods and recipes in a fun and welcoming dining environment. In addition to its never-frozen crispy and grilled chicken sandwiches, juicy chicken tenders and seasoned hand-cut fries, Super Chix also specializes in fresh salads and in-store churned, hand-dipped premium frozen custard.   

“S2K Hospitality is excited to introduce Virginians to Texas-size, sumptuous chicken sandwiches that hands down will answer the age-long question of who makes the best chicken sandwich,” said Neel Desai, who oversees strategic growth and development for S2K. “Our 10-store deal with this fast-growing franchise shows our commitment to bringing amazing food and an exceptional customer experience to the region.” S2K also manages four Which Wich and two Your Pie locations across the Hampton Roads market. 

Super Chix opened its first location in Dallas, TX in 2014. Since March of 2020, they have signed new market commitments for more than 90 new restaurant locations and now have commitments for restaurant locations in 15 states.   

“Super Chix is an ideal brand to bring into the S2K Hospitality family,” said Bijal Patel, who manages daily operations for S2K. “Their commitment to the highest quality, freshest ingredients and their focus on guest experience align with S2K’s standards for our partner brands. The experience of eating at a Super Chix has created an obsession among chicken sandwich aficionados.” 

Following the opening of the Williamsburg location, as part of the 10-store franchise deal, S2K Hospitality will bring Super Chix to other cities throughout Hampton Roads. 

S2K Hospitality is a Hampton Roads-based company founded in 2021 with franchise brands that include Which Wich Superior Sandwiches, Your Pie Pizza and Super Chix Chicken & Custard. For more information on franchise brands and to explore career opportunities, visit s2khospitality.com. 

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